Snapchat announce new feature for their users

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Snapchat Rolls Out Its AI “Imagine Lens” for Free to All U.S. Users

Slug: snapchat-ai-imagine-lens-free-usa
Meta Description: Snapchat launches its first open-prompt AI image generator, “Imagine Lens,” for all U.S. users. Now you can create fun, AI-powered Snaps for free — no subscription required.

Snapchat Opens Its AI Magic to Everyone

Snapchat is taking a big leap into the world of creative AI. The company has announced the free release of its new “Imagine Lens” — an open-prompt, image-generation tool that lets users transform their Snaps with simple text commands.

Originally introduced in September for paid Lens+ and Snapchat Platinum subscribers, the AI Lens is now rolling out to all users in the United States, with global expansion planned soon.

How Snapchat’s Imagine Lens Works

With Imagine Lens, you can type prompts like “Turn me into an alien,” “Make me a movie star,” or “Show me as a medieval knight,” and Snapchat will instantly generate a custom AI version of your Snap.

Want to test a Halloween costume idea or see your friend in a totally new look? The Lens can do that too. Once your creation is ready, you can share it with friends, add it to your Story, or even post it outside Snapchat.

Snapchat vs. Meta and OpenAI: The AI Arms Race

Snapchat’s decision to make Imagine Lens free comes at a time when Meta and OpenAI are dominating headlines with their own generative AI tools.

Meta recently introduced AI video creation through Meta AI, while OpenAI’s Sora allows users to make realistic AI videos of themselves using a short video and audio sample. These “AI cameos” can even be shared with friends, raising the bar for interactive content.

By opening up Imagine Lens to everyone, Snapchat is ensuring it stays competitive — and relevant — in a space where AI creativity meets social media.

Limited Free Access with Plans for Expansion

According to Snapchat, free users will get a limited number of AI image generations to start with. The tool is currently available in the U.S., and rollout to Canada, Great Britain, and Australia is expected soon.

This move reflects Snapchat’s growing push to make advanced AI tools accessible to everyday users, not just premium subscribers.

The Bottom Line

With the launch of Imagine Lens for all, Snapchat is giving users a new way to express creativity and play with AI right inside the app. Whether you’re designing a fun selfie, exploring new looks, or experimenting with AI art, Snapchat’s new Lens is a playful — and totally free — way to start.

Few days ago snapchat introduce streak 

Snapchat is enhancing its messaging experience with two major updates — Infinite Retention and Group Streaks — aimed at giving users more flexibility and connection. With Infinite Retention, users can now save chats indefinitely instead of letting them disappear, choosing which conversations to keep while still maintaining privacy controls. Meanwhile, Group Streaks let multiple friends contribute to a shared Snap Streak by sending daily Snaps, with a one-week window to restore missed streaks. These updates blend Snapchat’s signature disappearing messages with lasting chat options, making the app more interactive, social, and user-friendly for long-term engagement.