Amazon Launches “Bazaar” App: A New Low-Cost Shopping Destination in 14 Global Markets

Image Credit : Amazon

Amazon Expands Its Affordable Shopping Reach

Amazon has officially introduced Amazon Bazaar, a new budget-friendly shopping app designed for customers across Asia, Africa, and Latin America. The standalone app brings Amazon’s trusted shopping experience to more price-sensitive markets, with most products priced below $10 and some items starting at just $2.

Initially available in 14 destinations — including Hong Kong, the Philippines, Taiwan, Kuwait, Qatar, Bahrain, Oman, Peru, Ecuador, Argentina, Costa Rica, the Dominican Republic, Jamaica, and Nigeria — the app aims to expand further in the coming months.

Image Credit : Amazon 

What Is Amazon Bazaar?

Amazon Bazaar is a low-cost marketplace offering “hundreds of thousands” of affordable products in fashion, home, and lifestyle categories. It serves as a localized extension of Amazon Haul, which operates in countries like the U.S., U.K., Germany, France, Italy, Spain, Japan, and Australia and Amazon Bazaar on Mexico, Saudi Arabia and United Arab Emirates

While both Bazaar and Haul offer the same ultra-low-price experience, Amazon says it chose different names to better reflect local languages and cultures. This dual branding strategy helps the company strengthen its global presence and resonate with diverse audiences.

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Competing Head-On With Shein, Temu & TikTok Shop

The launch signals Amazon’s intensified push against Chinese shopping giants such as Shein, Temu, and TikTok Shop, all known for inexpensive products and gamified shopping experiences. Like these rivals, Bazaar integrates interactive elements like social lucky draws and special promotions, blending entertainment with value shopping.

Key Features of the Amazon Bazaar App

Ultra-Low Prices and New-User Rewards

• Most products are priced under $10, with some starting at $2.

• New customers enjoy 50% off their first delivery as a welcome offer.

• Orders that reach the local minimum threshold qualify for free shipping, while smaller ones incur a small delivery fee.

Fast Delivery and Easy Returns

• Deliveries typically arrive within two weeks or less.

• Returns are free within 15 days of receipt.

• A 24/7 multilingual support team assists shoppers worldwide.

Language and Payment Convenience

• The app supports six languages — English, Spanish, French, Portuguese, German, and Traditional Chinese.

• Customers can shop in local currencies and pay via Visa, Mastercard, or American Express.

• Users can log in using their existing Amazon credentials for a seamless experience.

Trusted Amazon Experience

• Bazaar retains familiar features like customer reviews, star ratings, and product compliance checks to ensure a safe, reliable shopping environment.

Why Amazon Bazaar Matters

With rising competition in the ultra-budget segment, Amazon’s new strategy reflects a pivot toward value-driven shoppers in emerging economies. By offering an independent app optimized for affordability and engagement, Amazon aims to capture a younger, mobile-first audience looking for smart deals without sacrificing trust and convenience.

Download and Start Shopping

The Amazon Bazaar app is now available for download on Android and iOS in the listed markets.
Customers can start exploring thousands of affordable items today and save big on fashion, home, and lifestyle essentials.

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Amazon Revamps Luna Game Streaming Service with New Family-Friendly GameNight Collection

Amazon has relaunched its Luna game streaming service, introducing a fresh lineup of multiplayer titles designed for all ages. The revamped service now includes GameNight, a new collection of over 25 local multiplayer games that can be played using smartphones — no extra controllers needed.

Available at no extra cost for Prime members, GameNight aims to make gaming more social and accessible. The lineup includes popular titles like Angry Birds Flock Party, Draw & Guess, Clue, Exploding Kittens 2, and Tetris Effect: Connected.

Leading the new collection is Courtroom Chaos: Starring Snoop Dogg, an AI-driven improv game where players take part in hilarious courtroom scenarios judged by Snoop Dogg himself.

For those seeking more, Luna Premium (formerly Luna+) offers access to major titles such as EA SPORTS FC 25, Hogwarts Legacy, Star Wars Jedi: Survivor, and Batman: Arkham Knight for $9.99 per month.

With the new GameNight feature, Amazon hopes Luna becomes the go-to destination for fun and easy game nights with friends and family.

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